This is our lecture, which we gave at the Moscow-based Sport-Marafon store's Travel Club in August 2020, on the theme of our new digital issue. The lecture is in Russian, but you can switch on the Eng auto-subtitles.

00:00 How outdoor becomes a new fashion.
17:22 Borrowing of outdoor elements in fashion.
29:46 Appearance of city lines of sports brands.
54:07 Glamping and comfortable outdoor.
1:00:21 The impact of the pandemic and the future of the new environment.
1:07:49 Questions and answers.

Speaker:
Nikita Osaulenko [TECHUNTER, author and researcher].
Moderator:
Ivan Dzhatiev [TECHUNTER, creative director].

https://sport-marafon.ru/
https://techuntermagazine.com/