What has led to this recent explosion of media coverage regarding all things green? From the climate crisis to sustainable innovations to financial investments, what's behind this wave, and how can you approach news outlets so that your stories can be part of this momentum? As a lifelong broadcast journalist, I offer this reflection on what I call my front-row seat to that green wave. Ana Maria is an international TV, radio and print journalist with 20 years of experience who grew up professionally within the CNN family - from intern to anchor desk – working for CNN International, CNN During this time, she hosted 'Escenario', a Los Angeles-based daily entertainment news show focused on all things arts and entertainment: Hollywood, premieres, celebrity interviews, set visits, film festivals, concerts, etc., including live coverage of the Academy Awards®, Grammys® and other high-profile events around the globe for CNN and TNT. Not to be limited solely to infotainment, however, she rounded out her experience as a live news correspondent working out of the Atlanta, Los Angeles, New York City, Miami, San Francisco, Chicago, Buenos Aires, and Mexico City Bureaus Español, CNN domestic and HLN, in English and Spanish. In 2017 AM traded red carpets for stock markets and joined the CNNMoney Switzerland team as an anchor for their flagship business and finance show, The Swiss Pulse. Replacing movie stars and rock legends with CEOs, founders, entrepreneurs, bankers, analysts from top global companies, she also became host of the long-format interview show, The Newsmaker, as well as Tech Talk, a show about all things tech, with a focus on #sustainability, the Swiss start-up scene and women in tech at such international events like CES Las Vegas and Viva Tech in Paris. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx