Deutsche Grammophon has established a new online platform designed to connect audiences to great performances and keep music live. DG Premium, ready to launch on 19 May 2020, will offer exclusive content to classical music fans and is focused on concert-length productions. Evolving from the popular bonus content site myDG, it will provide access to a compelling basic package of video and audio recordings – free of charge until at least the end of this year – for new subscribers and those already registered with myDG. A key feature will be the option to purchase tickets via the site’s DG Stage portal for live-streamed events and presentations of outstanding audio-visual productions featuring stars from the Yellow Label’s family of artists. DG Premium will also provide the music community with a new forum which, aided by Deutsche Grammophon’s substantial global reach, will enable the digital re-creation of cancelled music events and festivals.

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