As authors it can be hard to know what to focus on when it comes to marketing. Nick Thacker explains what an author platform is, what it isn’t, and how to make the most of yours.

Show Notes
Nick’s email service geared specifically to authors
Using a website as an online home base
The features that differentiate a website from a platform
Why choosing what not to focus on is important
The important difference between home base and outposts

Resources mentioned in this episode:
PATREON: Self Publishing Formula Show’s Patreon page https://www.patreon.com/selfpublishingshow
SPFU: For a limited time, while the world is #socialdistancing, we are offering FREE access to SPF University* (*not a university). https://selfpublishingformula.com/spfufree/
MERCH: Are you a ligneous beetle or a yawning hippopotamus? Get your SPF hoodies and t-shirts in the brand new SPF Store.
http://selfpublishingformula.com/merch